One site, in every post.
Posts, carousels and short films built from the colours, type and voice of a website, so a visitor who taps through lands somewhere that looks the same.
Any business, its own feed.
Cafés, shops, studios, gyms, events, coaches, apps and clubs: each gets posts in its own look and voice. These eight businesses are made up, to show the range.
Cafés and restaurants
Daily specials, menus, opening hours
Shops and online stores
New drops, sales, product pictures
Architects and studios
Projects, before and after, open days
Gyms and health
Timetables, tips, member stories
Events and venues
Line-ups, countdowns, recaps
Coaches and experts
Quotes, tips, carousels that teach
Apps and software
Launches, features, what is new
Clubs and non-profits
Calls for help, events, thank-yous
Swipe the real one.
The carousel I made for the launch of my tools, slide by slide, as it ran: one idea per slide, in the site's look, in light and dark.
The launch carousel
Eight slides that tell the launch of the tools in one swipe, from the problem to the tools, in light and dark.
- Role
- Story, slide design and text
- Format
- Eight slides, light and dark
- Made for
- The tools launch
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Every film, finished.
Not a rough cut: each film leaves with its script, voice, subtitles, music, a thumbnail and the text for every channel. Thirteen tool films made this way so far.
- Wide and vertical16:9 for YouTube, 9:16 for reels and shorts
- A thumbnailMade for the film, not a frame grab
- Text per channelYouTube, LinkedIn, Reddit and X
- No stock tracksMusic made in code, nothing to license
Four parts, one brand.
Each is built on the colours, type and voice of the site it belongs to.
- 01
Posts and carousels
Images · carousels · storiesSingle posts, carousels that walk through one idea slide by slide, stories and cover pictures, in a brand's own colours and type and sized for each platform.
- Single posts and quote cards
- Carousels of five to ten slides
- Stories, covers and banners
- Every size each platform asks for
- 02
Short videos
Reels · shorts · explainersShort vertical videos for reels and shorts, and wider explainers and product films for YouTube, with subtitles, music, a thumbnail and a cut for every format.
- Vertical cuts for reels and shorts
- Explainers and product films
- Subtitles in every cut
- Thumbnails and covers
- 03
The words with them
Captions · scripts · copyThe text that goes with the picture: captions and post text, the script and hook of a video, and the copy on the site, in one voice, so it all sounds like one brand.
- Captions and post text
- Video scripts and hooks
- Headlines and site copy
- One voice on every channel
- 04
A kit to keep posting
Templates · brand kitTemplates for the posts made again and again, built on the colours and type of the site, so the feed and the site look like one brand, even for posts made alone.
- Templates for repeat posts
- The brand's colours, type and logo
- A light and a dark version
- Files that stay editable
A brand kit, not a guess.
Every set of posts comes with a kit, so the next post looks right too. This one is for a made-up architect, Bauform.
From a website to ready to post.
Look and voice
Colours, type and a few lines of voice, taken from the website the posts belong to.
One idea each
Each post, slide or film says one thing, and its words are written with it.
Every size
Square and portrait for feeds, vertical for reels and stories, wide for YouTube and the web.
Ready to post
Files and text ready to post, in light and dark, with templates for the next ones. No passwords needed.
About the posts.
Do the posts match the website?
That is the idea: the posts are built on the colours, type and voice of the site, so a visitor who comes from a post lands somewhere that looks the same.
Is the text written too?
Yes. A post is its picture and its words, so the caption, the hook of a video and the script are made with it, in one voice.
Which sizes?
Every size the big platforms ask for: square and portrait for feeds and carousels, vertical for reels, shorts and stories, wide for YouTube and the web.
Who made the posts and films here?
I did, for my own projects: the tools site, its lessons and its launch. The businesses in the examples are made up.
How were the films made?
In code: each film is recorded from the real app, with subtitles from Whisper, music made in code and the cut put together with FFmpeg, in a light and a dark version.
Like these posts?
Tell me what you think, or what you would make with them. I read every message.